Sony Updates F5 with Lower Price Bundles

Hello, This isn’t breaking new news as these packages prices have been running since about May but I thought it was worth re-posting as it seems many people to have not heard of this. There are a couple of great bundles on Sony F5 running right now.

For $12,995 you get
Sony F5 camera w/ 4K firmware all updated
Sony LCD Viewfinder
Sony VCT baseplate/shoulder pad
Sony SxS card reader
Davinci Resolve 12 full copy
OR for $13,995 you swap out the Sony LCD viewfinder for the extremely nice OLED viewfinder.
We’ve had a version of these kits running since last fall but previously it included a Sony a7SII camera body, a $3,000 value, but the price of those kits was $16K and $17K respectively. In May they removed the a7SII body from the kit and simply added $3,000 of additional savings instead, bringing the prices to the current $13K and $14K respectively.

Additionally, we’re offering 0% $0 down financing for 24 months on all Sony F5 and F55 kits. The F5 kit w/ the LCD viewfinder would come to $542 a month over 24 months. Or you can chose 36 month financing at about 6.5% interest, which is about $389 a month over 36 months.

Depending on what you are looking for in a camera and how you are intending to use it there are several possible advantages when compared to the Fs7. Now that the price difference between the Fs7 and F5 is significantly less some may consider spending the extra money to move to the F5.

Apply for Sony Financing here, shop the F5 bundles here

Sony F5 OLED Bundle

Panasonic VariCam LT Financing Options Now Available, 0% 90 Days No Payments

I’m excited to announce details on the Panasonic Financing options for the VariCam LT. This financing is through Panasonic’s own promotional financing program, ensuring that you’ll get very good rates. The financing options include:

12 months, 0% interest, 90 days payment deferred
With this program you will make 12 equal monthly payments but your first payment isn’t due for over 90 days. This is a great option to give yourself some time to put the camera to work before making that first payment.

24 months, 0% interest
24 equal monthly payments interest free.

36 months, 3.9% interest
Spread your payments out over 36 months to make that bill a little lower. 3.9% interest is still very competitive rate, even if its not as low as 0%.

Other details:
Any Panasonic brand item thats deemed an accessory to the camera can be bundled in at the same special low interest rate that the camera is on. If its Panasonic brand but not deemed an accessory, or if its another brand product you can still add it on to the financing but those items will be at the standard interest rate, averaging arpund 10% interest. This will not impact the VariCams promotional rate.

Some quick examples:
The body only, $16,500, over 24 months at 0% interest would be $687.50 per month.
The body only, $16,500, over 12 months (90 days payment free), at 0% interest would be $1,375 per month.
The body only, $16,500, over 36 months at 3.9% interest would be about $487 per month

I don’t have the Panasonic application up on my website yet but i will soon and will update this post as soon as it is. In the meantime, if you’re interested in applying, i can email you a .pdf of the application.

This is all very new and more details are coming every day. If you have any questions on VariCam packages, Panasonic Financing, or any video equipment please reach out and contact me. I’m still expecting my first batch of cameras sometime around the end of this month (March ’16) or the beginning of next (April ’16). I’m also taking $0 down pre-orders as well. Throw your name in the hat and be one of the first to receive this exciting new camera.

Panasonic VariCam

Incredible New Sony F5 Package Includes a7SII Camera, Viewfinder, and More.

We’ve partnered with Sony and unveiled one of the most aggressive and interesting packages on the F5 CineAlta camera, ever. The going price on the PMW-F5 camera body has always been $16,490…. until now! We’re excited to announced a promo called the “Production Crew” bundle.

The “Production Crew” bundle sells for $15,995, or can be financed for $0 down and 0% interest over 24 months for $667 a month. Included in this bundle is the F5 camera body with the internal 4K recording firmware. Also included is an NEW a7SII camera body, the LCD viewfinder for the F5, the shoulder pad/VCT tripod mount for the F5, an SxS card reader, and a full copy of Davinci Resolve 12.

We’re essentially providing the viewfinder, the shoulder pad, the a7SII camera, and the rest for $500 less then the camera body before. This all adds up to thousands of dollars of savings.

The price of $15,995 is surely no coincidence (hello C300mkII). If you prefer to upgrade the viewfinder to the amazing OLED viewfinder its only an additional $1000, making it $16,995.

This is truly the best time to be looking into a Sony 4K camera, specifically the F5. For more details on financing options please contact me. Let me know if you have any questions at all. Thank you very much.

Here’s a quick breakdown with a bit more detail.

The previous pricing of the individual components would have gone as follows:

PMW-F5 camera body $16,490
VCT-FSA5 ENG shoulder pad/VCT baseplate $975
DVF-L350 LCD viewfinder $3,230
CBK-Z55FX 4K recording ‘upgrade’ key $998
SBAC-US30 SxS USB reader $319
TOTAL: $22,012

NEW F5 ‘Production Crew’ package price: $15,995, ($6,017 less then above total)
Also includes an a7SII camera body and a full Davinci Resolve 12 copy worth, $2999 and $949 respectively. Combine the savings on the F5 package components, the a7SII, and Davinci and you’re looking at about $9,965 less then the same individual components would have run you prior to this package. If you add the OLED viewfinder the dollars saved actually increases as you’re only paying an extra $1,000 for the upgrade but the regular price of the OLED is $4,930, normally a $1,700 upgrade over the standard LCD.

With nearly $10,000 in total package savings the F5 is now positioned to be one of the greatest sub-$20K cinema cameras options on the market. You can finance the F5 over 24 months at 0% for only $667 or $479 over 36 months. Apply for Sony Financial Services here. Buy the F5 + a7SII combo bundle on-line now.

F5 Production Bundle.001

Sony PMW-F5 Now Features Internal 4K Recording

Sony’s part number CBKZ-55FX is an optional license key that activates XAVC 4K/QFHD recording and playback, 4K SDI and 4K HDMI Playback Output as well as simultaneous recording of XAVC 4K/QFHD, and MPEG HD in the PMW-F5. The license key is $998. v5.0 firmware is required on the PMW-F5 prior to installing the license key. The CBKZ-55FZ is installed by the end user. The customer can place an order for CBKZ-55FX with their Sony Authorized Reseller and the Reseller will ship the envelope to their end user customer. The end user customer must follow the instructions provided in the envelope to download/install the license key.

You might be asking, with this upgrade what are the remaining key differences between the F5 and the F55? The F55 has some upgraded hardware and offers a much more advanced  image sensor and Color Filter Array, including the global shutter. Additionally, the F55 features live 4K signal output for live 4K production work, which the F5 will not.

As of this writing the F5 bodies currently sell for $16,490. Factoring in the internal 4K upgrade and this puts the camera body total at $17,488.

F5

All About the Convergent Design Odyssey 7Q+

Convergent Design has begun shipping the new flagship model of the Odyssey Family of Products, the Odyssey7Q+. The Odyssey7Q+ expands on the capabilities of its predecessor the Odyssey7Q, while maintaining all of the functionality, performance and ease of use. The addition of HDMI 1.4b input means that the Odyssey7Q+ can capture 4K and Ultra-HD video over HDMI.

With the addition of 4K/UHD recording over HDMI, the Odyssey7Q+ continues to be the most advanced, most capable, most versatile monitor/recorder in the world. The Odyssey7Q+ can record HD/2K/UHD/4K. It can record them via SDI and HDMI. It can record RAW (with Record Options), uncompressed DPX, and Apple ProRes 422 (HQ). The Odyssey7Q+ weighs a little over one pound, is just one inch thick and can run on any power source from 6.5-34 volts.

The Odyssey7Q+ offers uncompressed HD/2K recording in DPX stacks as well as HD/2K/UHD/4K video recording in Apple ProRes 422 (HQ), all included in the unit. In addition, Record Options for the Odyssey7Q+ are available for purchase. Options include ARRIRAW (ALEXA), Canon Cinema RAW (C500), FS RAW (Sony FS7 & FS700) and POV RAW (IO Industries and Indiecam cameras). In addition to capturing RAW data from these cameras, on certain cameras the Odyssey7Q+ also supports converting the RAW data into video and recording it as UHD or HD Apple ProRes 422 (HQ).

The Sony FS RAW recording option will deBayer the RAW data and convert it to a 1920×1080 video signal for viewing on the Odyssey7Q’s OLED panel as well as output over the Odyssey7Q’s SDI and HDMI ports. The Odyssey7Q will also playback recorded Sony FS RAW files, and allow switching between Sony S-log, REC709 and REC709 (800%) images.

The Sony FS cameras can output Sony RAW in 4096×2160 (4K) or 2048×1080 (2K). Frame rates in 4K are up to 60p and in 2K up to 240p. On the FS700 there is also burst mode to allow brief 4K shooting at up to 120p. Sony RAW is recorded by the Odyssey7Q in 12-bit .DNG files and is readable in any post program capable of reading Cinema DNG files.

The Sony FS RAW record option also features a unique “4K2HD” mode. A 4K RAW data signal is deBayered and converted to 4K video, then super-sampled to a high quality HD video signal, which is then recorded as Apple ProRes 422(HQ) in HD up to 60p.

The FS cameras will be compatible with 4K RAW to 4K Apple ProRes. A 4K RAW data signal is deBayered then the high quality RAW signal is compressed to Apple ProRes 422(HQ) in Ultra HD 3840×2160 up to 30p.

Odyssey 7Q+

All About the Sony XDCA-FS7 Expansion Module

The Sony XDCA-FS7 is perhaps one of the most intriguing parts of the new FS7 camera. By building certain key features into an optional expansion dock Sony is able to offer the FS7 camera body at a lower price with out cannibalizing their other cameras. The FS7 camera sells for $7,999, the expansion module sells for $1,999. Together this puts the camera system at about $10,000, in between the $6000 FS700 and the $16,500 F5.

But what does the XDCA-FS7 module do? And, most importantly, do you need to buy one? The module is wonderfully designed fitting seamless onto the back of the camera, only adding a couple of inches and about a pound to the overall size of the camera. It attaches the the camera via a custom multi-pin connector that transfers all data and power. It is not some ungainly “rig” that needs another 4 pounds of rods and rails to hold it together.

The module enables several key features. It upgrades the cameras battery system from the BP-U series batteries to V-Lock brick batteries. This will allow you to use full size batteries capable of delivering true all-day runtimes. It also ads 4-pin DC power input and 4-pin Hirose power output for expanding the power options of the FS7 even further.

Probably the biggest feature that will draw most people to the XDCA-FS7 is the enabling of 12-bit RAW output of the camera. With out the module the camera can output uncompressed video via SDI but the module allows for 4K RAW to be output at 12-bit sampling up to 60fps. It also allows for 2K 12-bit output up to 240fps. When combined with the Odyssey 7Q recorder/monitor this becomes a very powerful acquisition tool. The FS700 can natively output 12-bit RAW to external recorders, the F5 can natively output 16-bit RAW to be recorded. By making the RAW output an optional module for the FS7 it allows people who won’t use it to skip it and save some money at the same time.

The XDCA-FS7 also contains a codec board for Apple ProRes 1080p encoding. By attaching the module to the back of the camera the camera now has the ability to record ProRes in-camera, natively, to the same XQD cards that you would normally record XAVC to. It’s very similar to what Sony has done with the F5 & F55, selling optional ProRes boards that, when installed, provide fully native ProRes recording in-camera.

Finally, the XDCA-FS7 provides studio-style connectivity for multi-camera live switching productions. This includes Gen-lock, Reference, & Timecode in and output. This completes the true “broadcast” feature set of the camera, putting it on par with larger, more expensive broadcast camera connectivity.

FS7 Expansion Module

All About the Sony PXW-FS7

Physical Design

The FS7 has a unique new compact design meant to be used on the shoulder “out of the box” with a built-in adjustable grip and handle which features zoom control (for compatible lenses). No rig required. The camera has 4 built-in ND’s which are mechanically switchable with a dial similar to the one on the F5 and F55. The LCD viewfinder comes with a newly designed attachable loupe. The camera has been purpose-built to provide a versatile range of creative shot options while sitting comfortably on the shoulder, even after hours of operation. The supplied grip, easily adjustable viewfinder and fully-sealed, die-cast magnesium chassis have been designed to provide robust usability in dusty or humid environments and for ‘run and gun’ applications.

The FS7 grip, designed for easy handling and oper- ability, is the result of exhaustive consultation with vid- eographers and cinematographers, as well as the pro- duction of various prototypes.The shape supports long periods of camera use and flexibly accommodates subtle differences among various users’ gripping styles. The angle of the grip can be easily adjusted with the press of a button. In addition to a zoom button and Rec Start/Stop, the grip also has several programmable buttons that can be customized for easy access to any other functions such as the focus magnifier function.

The length of the arm section of the FS7 can be ad- justed just by turning a knob. Another knob at the joint makes it easy to adjust the angle of the camera. So a user can choose a comfortable style that suits his or her physique and shooting position. The FS7 is equipped with a shoulder pad for stable shoulder-style shooting. Users can also choose oth- er supported shooting styles including handy style, chest style (using the curved rear part of the FS7), tripod shooting, etc. depending on conditions.

What it Records

It can shoot 4K in XAVC (up to 600Mbit/s in 60p, 300Mbit/s in 30p) in 10-bit 4:2:2 I-Frame in up to 60 frames per second. It can shoot slow motion in up to 180fps in proper 1080p resolution, also in 10-bit 4:2:2 I-Frame 100Mbit/s compression . Support for QFHD 3840 x 2160 resolution is available now but 4096 x 2160 resolution support will be provided by firmware update scheduled for early 2015. The camera can or will support for a variety of recording formats including XAVC Intra, Long GOP, MPEG HD422 (XDCam422) and Apple ProRes 422 (some codecs available early 2015 by firmware update).

SlowMotion up to 180fps or even Full High Definition with 60/50 progressive frames is possible. By using the optional extension unit FS7 is capable of natively recording in Apple ProRes 422 codec, planned to be available in early 2015 by firmware update. In addition the optional extension features optional RAW interface, meaning the PXW-FS7 is capable of 4K/2K 12-bit RAW recording up to a maximum 240fps with the Convergent Design Odyssey 7Q.

Sensor, Media, Lens Mount

The FS7 features the same image sensor that is found in the much more expensive PMW-F5. The PXW-FS7 is able to capture great image quality without needing significant lighting support. It has high-speed image readout characteristics, such as 240 fps while recording 2K RAW on an external recorder, responsive sensitivity (ISO 2000) and a high signal-to-noise ratio. The PXW-FS7 supports QFHD up to 60 fps with an upgrade to 4K 4,096 x 2,160 resolution due to be made available in early 2015.

The FS7 uses Sony’s Alpha E-mount system. There is a wide variety (and growing number) of high quality light weight lenses that are natively design for the E-mount system. The E-mount features a very shallow flange. When this is combined with the nearly universal compatibility of the Super35mm size image sensor the camera can be adapted to nearly any lens mount in the world. It is very common, and easy, to adapt the E-mount to Canon EF, Nikon F, Arri PL, or even Sony’s Alpha A-mount lens lines.

The FS7 uses a media called XQD. This is not a proprietary media card. Rather, it was developed in conjunction with the Compactflash Association to be the Next Generation media that takes over as Compactflash reaches its final limitations. XQD gives the necessary read and write speed to handle the very high bit rate XAVC codec at the high frame rates that todays media professionals require. The FS7 features two internal XQD memory card slots.

PXW-FS7

Why Sony is Set to Take Over the Cinema World

Here’s an interesting editorial by Noam Kroll.

Since their release of the initial 5D MK II and continuing on until just a couple of years ago, Canon had the strongest foothold in the low-budget market. In 2011/2012, just about everyone I knew owned a 5D, and many of those shooters eventually moved on to Canon’s cinema lineup (namely the C100 and C300). Once Canon’s development and innovation started to plateau though, lots of shooters started looking for other solutions. Many went to smaller companies like Blackmagic/RED, others turned to Panasonic (in particular the GH4), and some have simply been hanging on to their Canon gear, waiting for something else to come along. For those that are in the latter category – it’s looking like Sony may be offering the exact tools that they have been waiting for.

My rationale behind that is pretty simple – Sony is covering every last corner of the camera market, and doing an exceptional job at it. They now have one of the best DSLRs (or DSLMs) out there – the A7s, the incredibly powerful and affordable FS7, numerous broadcast cameras, and their cinema lineup (F5/F55), just to name a few key highlights. The fact that they are not only covering the needs of such a wide spectrum of filmmakers, but also pushing ahead technology (by offering unmatched lowlight performance, high frame rates and more) is simply staggering.

Read the rest here. Post by Eric C. Petrie

FS7 w/ Servo Zoom

Odyssey 7Q Price Slash

The Convergent Design Odyssey 7Q is the industries leading portable field recorder solution. We highly recommend it paired with the Canon C500, Sony FS700, and Sony FS7. We’re so darn excited about getting the Odyssey 7Q in the hands of as many customers as possible we’re slashing the price. Normally the Odyssey 7Q is a great price at $2,299. Right now we’re offering it for $1,799. Put the power of ProRes 1080p, ProRes 4K, RAW 4K, 240fps capture in your hands. Oh, by the way, have i mentioned that its one of the best field monitors on the market? We have it on the shelf ready for your to evaluate it. We’re also running a promotion where you can get a Sony FS700 for $5,999, you get a free EF-mount Canon lens adapter and Odyssey for $1,799. Your total would be $7,798, plus the FREE Canon EF lens adapter.

Odyssey7Q

Blackmagic Now Offers More PL Options

Blackmagic Design has made a minor announcement regarding their existing Cinema 2K and Production 4K digital cinema cameras. Both cameras are now available with native PL mounts on front. Originally the Cinema 2K was sold in electronic EF mount and passive M4/3 mount. The M4/3 could be adapted to PL via third party adapter. The Production 4K was only available with the active EF mount with no good PL options.

Well PL lens collection havers can relax. Now both cameras can be purchased with a native PL mount. You will pay $300 extra for the PL mount on the Cinema 2K camera. These will be shipping soon. For anyone with an existing camera that they want retrofitted we are selling Wooden Camera retrofitting for $1295.

BMD Lens Options

Wooden BMD Retrofit