Atomos Announces Shogun Inferno

What is hotter then a flame? An INFERNO! Hot on the heels of Atomos shipping the new Flame series recorders they have now announced a new top-of-the-line Inferno. The Inferno appears to be similar to the Shogun Flame in most ways but the Inferno is capable of recording 4K up to 60p, HD up to 240p, and it will allow for for RAW input, and features quad SDI connectors.

As seen in the new Atomos Shogun Flame and Atomos Ninja Flame HDR is now a killer feature when shooting in flat or log profiles Atomos have introduced the AtomHDR image processing to capture with the high brightness range of your camera’s Log profile while maintaining vibrant true-to-life colors. The 10-bit monitor expands the colour range to over 1 billion colours, giving a near true reproduction, and the 1500nit brightness allows for easy monitoring of wide dynamic range scenes or in bright sunlight conditions. The Shogun Inferno will be $1,995.

 Shogun Inferno

Atomos Announced New “Flame” -Series Monitor/Recorders

Today Atomos has announced the new “Flame” -series of monitor/recorders. The Flame series sets itself apart featuring 1500 nits, 10 stops of dynamic range, and 10-bit color. From Atomos: “The Atomos Flame Series delivers the world’s most advanced 7” field monitor, delivering the luminance detail of Log with HDR Post Production color accuracy for the first time in a field monitor. The AtomHDR engine not only resolves HDR brightness detail, with 10-bit monitor processing it also resolves 64 times more color information than traditional 8-bit panels. For Rec709 standard dynamic range scenes the 1500nits brightness aids with outdoor shooting as does the upgraded power management system that will keep you shooting longer in the field. Of course you also get the professional 4K/HD ProRes/DNxHR Recording, Playback and Editing that has made Atomos famous.”

These appear to be essentially new versions of the existing Shogun and Assassin monitor/recorders but with new hi-brite displays. Atomos has a unit called the Shogun Flame which is selling for $1,695. They also have a model called the Ninja Flame (should it be the Ninja Assassin Flame? Is that too much?) selling for $1,295.

Flame 2

All About the Convergent Design Odyssey 7Q+

Convergent Design has begun shipping the new flagship model of the Odyssey Family of Products, the Odyssey7Q+. The Odyssey7Q+ expands on the capabilities of its predecessor the Odyssey7Q, while maintaining all of the functionality, performance and ease of use. The addition of HDMI 1.4b input means that the Odyssey7Q+ can capture 4K and Ultra-HD video over HDMI.

With the addition of 4K/UHD recording over HDMI, the Odyssey7Q+ continues to be the most advanced, most capable, most versatile monitor/recorder in the world. The Odyssey7Q+ can record HD/2K/UHD/4K. It can record them via SDI and HDMI. It can record RAW (with Record Options), uncompressed DPX, and Apple ProRes 422 (HQ). The Odyssey7Q+ weighs a little over one pound, is just one inch thick and can run on any power source from 6.5-34 volts.

The Odyssey7Q+ offers uncompressed HD/2K recording in DPX stacks as well as HD/2K/UHD/4K video recording in Apple ProRes 422 (HQ), all included in the unit. In addition, Record Options for the Odyssey7Q+ are available for purchase. Options include ARRIRAW (ALEXA), Canon Cinema RAW (C500), FS RAW (Sony FS7 & FS700) and POV RAW (IO Industries and Indiecam cameras). In addition to capturing RAW data from these cameras, on certain cameras the Odyssey7Q+ also supports converting the RAW data into video and recording it as UHD or HD Apple ProRes 422 (HQ).

The Sony FS RAW recording option will deBayer the RAW data and convert it to a 1920×1080 video signal for viewing on the Odyssey7Q’s OLED panel as well as output over the Odyssey7Q’s SDI and HDMI ports. The Odyssey7Q will also playback recorded Sony FS RAW files, and allow switching between Sony S-log, REC709 and REC709 (800%) images.

The Sony FS cameras can output Sony RAW in 4096×2160 (4K) or 2048×1080 (2K). Frame rates in 4K are up to 60p and in 2K up to 240p. On the FS700 there is also burst mode to allow brief 4K shooting at up to 120p. Sony RAW is recorded by the Odyssey7Q in 12-bit .DNG files and is readable in any post program capable of reading Cinema DNG files.

The Sony FS RAW record option also features a unique “4K2HD” mode. A 4K RAW data signal is deBayered and converted to 4K video, then super-sampled to a high quality HD video signal, which is then recorded as Apple ProRes 422(HQ) in HD up to 60p.

The FS cameras will be compatible with 4K RAW to 4K Apple ProRes. A 4K RAW data signal is deBayered then the high quality RAW signal is compressed to Apple ProRes 422(HQ) in Ultra HD 3840×2160 up to 30p.

Odyssey 7Q+

All About the Sony XDCA-FS7 Expansion Module

The Sony XDCA-FS7 is perhaps one of the most intriguing parts of the new FS7 camera. By building certain key features into an optional expansion dock Sony is able to offer the FS7 camera body at a lower price with out cannibalizing their other cameras. The FS7 camera sells for $7,999, the expansion module sells for $1,999. Together this puts the camera system at about $10,000, in between the $6000 FS700 and the $16,500 F5.

But what does the XDCA-FS7 module do? And, most importantly, do you need to buy one? The module is wonderfully designed fitting seamless onto the back of the camera, only adding a couple of inches and about a pound to the overall size of the camera. It attaches the the camera via a custom multi-pin connector that transfers all data and power. It is not some ungainly “rig” that needs another 4 pounds of rods and rails to hold it together.

The module enables several key features. It upgrades the cameras battery system from the BP-U series batteries to V-Lock brick batteries. This will allow you to use full size batteries capable of delivering true all-day runtimes. It also ads 4-pin DC power input and 4-pin Hirose power output for expanding the power options of the FS7 even further.

Probably the biggest feature that will draw most people to the XDCA-FS7 is the enabling of 12-bit RAW output of the camera. With out the module the camera can output uncompressed video via SDI but the module allows for 4K RAW to be output at 12-bit sampling up to 60fps. It also allows for 2K 12-bit output up to 240fps. When combined with the Odyssey 7Q recorder/monitor this becomes a very powerful acquisition tool. The FS700 can natively output 12-bit RAW to external recorders, the F5 can natively output 16-bit RAW to be recorded. By making the RAW output an optional module for the FS7 it allows people who won’t use it to skip it and save some money at the same time.

The XDCA-FS7 also contains a codec board for Apple ProRes 1080p encoding. By attaching the module to the back of the camera the camera now has the ability to record ProRes in-camera, natively, to the same XQD cards that you would normally record XAVC to. It’s very similar to what Sony has done with the F5 & F55, selling optional ProRes boards that, when installed, provide fully native ProRes recording in-camera.

Finally, the XDCA-FS7 provides studio-style connectivity for multi-camera live switching productions. This includes Gen-lock, Reference, & Timecode in and output. This completes the true “broadcast” feature set of the camera, putting it on par with larger, more expensive broadcast camera connectivity.

FS7 Expansion Module

Atomos Shoguns Are Now Shipping

I have great news. We’ve received our first batch of Atomos Shogun 7” monitor and 4K video recorders. This has been a very hotly anticipated product. It offers 4K recording via HDMI and 1080p recording up to 120 frames per second. It is a naturally perfect match for the Sony A7s as well as the Panasonic GH4.

My first wave of pre-order customers already have theirs in there hands. I have a few more pre-orders to fill and then I’ll have them on the shelf ready for sale or rental. Post by Eric C. Petrie

Shogun first batch

Blackmagic Design URSA Update: Shoulder Kit

We’ve already had a small handful of URSA cameras come through our doors. I still haven’t really had a chance to get “hands on” with one yet. But i do know it is heavy. I’m willing to bet it’s heavier then the published 17 pounds. I also know that it can’t be used right out of the box in any other way then mounting it on a tripod.

Enter the Blackmagic Design URSA Shoulder Kit. Or, as i like to call it, stuff that should be on any camera right out of the box. I don’t know if BMD always intended on creating this kit or if they rushed it out based on user feedback, but it does strike me as odd that this kit was not in the URSA literature until a few weeks ago, just before the camera started to ship.

The Shoulder Kit for the URSA provides the bottom of the camera with a shoulder pad, a V wedge plate for a long ENG-style tripod plate, and a rosette on ether side of the camera to mount front handles on the camera. Now it seems to be that tripod quick release, front handles, and padding on the shoulder are all features that most users will want. The shoulder kit is selling for $345. So add that to the $5,995 for your URSA purchase. Your going to want it.

URSA Shoulder Kit

Canon EOS C100 Hot Deals

The Canon EOS C100 digital cinema camera has been our best selling camera recently. It has an unmatched combination of image quality, features, design, and price. Another reason it has been so popular has been the great deals we keep offering. And we’re not about to stop.

C100+Atomos Ninja Kit: $1,285 discount

A popular choice for C100 owners has been to pair it with the Atomos Ninja products. Thus upgrading their camera from AVCHD recording to ProRes 422 10-bit files. This unlocks the full potential of the C-Log dynamic range. Now, when you buy a C100 with the 24-105 f/4 lens, we’re going to give you a Ninja 2 recorder for $300. Plus we’re including a FREE Sandisk 240GB SSD and a FREE articulating mounting arm. And we’ll take $500 off the camera. This package would normally be $7,084 but with our $1,285 discount its now only $5,799. To recap, you get C100-DAF body, 24-105 f/4 L lens, Ninja 2 ProRes recorder, Sandisk 240GB SSD, articulating mount arm all for $5,799.

Other C100 Packages

C100-DAF Body only, normally $5,499, now $4,999

C100-DAF w/ 24-105 f/4 L lens kit, normally $5,999, now $5,499

C100-DAF 3-lens kit w/ 16-35, 24-70, 70-200, All f/2.8 All L-series lens kit, normally $9,999, now $9,499

Financing Options

We are currently offering 36 month 1.9% financing. Here’s a breakdown of the C100 options when financed.

C100+24-105 lens+Ninja kit $166 a month

C100 body only $143 a month

C100+24-105 lens $157 a month

C100+3 lens kit $272 a month


Odyssey 7Q Price Slash

The Convergent Design Odyssey 7Q is the industries leading portable field recorder solution. We highly recommend it paired with the Canon C500, Sony FS700, and Sony FS7. We’re so darn excited about getting the Odyssey 7Q in the hands of as many customers as possible we’re slashing the price. Normally the Odyssey 7Q is a great price at $2,299. Right now we’re offering it for $1,799. Put the power of ProRes 1080p, ProRes 4K, RAW 4K, 240fps capture in your hands. Oh, by the way, have i mentioned that its one of the best field monitors on the market? We have it on the shelf ready for your to evaluate it. We’re also running a promotion where you can get a Sony FS700 for $5,999, you get a free EF-mount Canon lens adapter and Odyssey for $1,799. Your total would be $7,798, plus the FREE Canon EF lens adapter.


AJA Shows First CION Footage, Gives a Few More Details

At IBC AJA has shown the first footage from the CION camera. The footage was shot in 4K and has not been color graded. Image analysis is part scientific and part subjective. The subjective part of me likes what i see. It looks very pleasing and full of detail. View the clip in 1080p below. There’s also a clip from the IBC floor where an AJA  rep shares a little more detail. We are taking CION pre-orders right now with a fully refundable deposit of $900. As a reward for your pre-order we are including $250 of store credit that you can use towards any purchase.

Sony Intros F5/F55 Ver.5, ProRes, DNxHD

Sony has announced a December release for firmware version 5.0 for the PMW-F5 & F55 cameras. This is mostly a compatibility firmware updates. It brings compatibility with CBK-55BK “ENG Dock” device. You also need 5.0 installed in order to use the F5 4K unlock key. Firmware 5.0 will also be needed if you chose to install the upcoming codec board CBK-55PD. This board adds ProRes & DNxHD.

The new codec board adds several flavors of ProRes & DNxHD. Once the board is installed you will be able to record in-camera to the SxS card in ProRes HQ 422 10-bit, ProRes 422 10-bit, DNxHD 10-bit and DNxHD 8-bit. All of these codecs will be in 1920×1080 resolution. There is a planned firmware updates schedule for mid-2015 to add ProRes 444 12-bit, still in 1920×1080.

These codecs will add to the already very robust options these cameras offer. This includes XAVC 422 10-bit, HDCam SR 444 10-bit. XDCam 422, and RAW 16-bit.

All said, Sony has truly made good on their promise with the F5 & F55 that more features would continue to come down the pipe. The cameras haven’t been “outdated” even though they’ve been on the market for over 2 years now. By adding codecs, resolutions, frame rates and other features Sony keeps these cameras very relevant at their given price points. Compared to other manufacturers who simply slash the price of their old hardware with outdated features as a form of “adding value”. Schedule your F5 demo now. We absolutely GUARANTEE our CineAlta prices will not be beat, ever.

Link to Sony F5 & F55 firmware 5.0 page

F5 F55 firmware 5.0

F5 F55 ProRes and Avid DNxHD® codecs

Sony F55 bare body