Why Sony is Set to Take Over the Cinema World

Here’s an interesting editorial by Noam Kroll.

Since their release of the initial 5D MK II and continuing on until just a couple of years ago, Canon had the strongest foothold in the low-budget market. In 2011/2012, just about everyone I knew owned a 5D, and many of those shooters eventually moved on to Canon’s cinema lineup (namely the C100 and C300). Once Canon’s development and innovation started to plateau though, lots of shooters started looking for other solutions. Many went to smaller companies like Blackmagic/RED, others turned to Panasonic (in particular the GH4), and some have simply been hanging on to their Canon gear, waiting for something else to come along. For those that are in the latter category – it’s looking like Sony may be offering the exact tools that they have been waiting for.

My rationale behind that is pretty simple – Sony is covering every last corner of the camera market, and doing an exceptional job at it. They now have one of the best DSLRs (or DSLMs) out there – the A7s, the incredibly powerful and affordable FS7, numerous broadcast cameras, and their cinema lineup (F5/F55), just to name a few key highlights. The fact that they are not only covering the needs of such a wide spectrum of filmmakers, but also pushing ahead technology (by offering unmatched lowlight performance, high frame rates and more) is simply staggering.

Read the rest here. Post by Eric C. Petrie

FS7 w/ Servo Zoom

Special Offer: FREE Metabones Canon EF Lens Adapter w/ Sony FS7 Camera

I’m very excited to announce that I’m now able to offer you a free Metabones brand Canon EF lens to Sony E mount adapter with the purchase of the new Sony FS7 camera. This is a $300 value. The adapter provides full electronic communication between the Canon lenses and the Sony E-mount body of the camera. This retains image stabilization and electronic iris control. And it’s all yours for free with the new FS7.

I’ve been offering this promotion for quite a while on the FS100 and FS700 cameras, and it’s still continuing on those as well. The FS7 is Sony’s very highly anticipated addition to the CineAlta family. Using the same sensor as the F5, the FS7 offers S-Log3 color and gamma, 180fps internal recording, 4K internal recording in 10-bit, 4:2:2, I-Frame XAVC, and options for 12-bit RAW output and ProRes recording. The native E-mount of the camera makes it compatible with a wide range of Sony lenses, including their new 28-135mm f/4 budget cine-servo. The other advantage of the E-mount is how easy it is to adapt to PL, EF, F, or virtually any lens mount you can think of. The Metabones EF mount adapter is yours free when you purchase with me, Professional Video. Post by Eric C. Petrie

mb_ef-e-bm2_01 FS7 w/ Servo Zoom

Hot Sale: Sony FS100 Now Under $2,500

We’re always trying to offer the greatest bang for the buck possible. This deal fits right in that category. You can now pick up the Sony FS100 Super35mm cinema camera for only $2,499. Thats an extremely good value. The FS100 offers a very high quality 1080p CMOS sensor designed specifically for video production, not a still photo sensor forced to do video. In fact, this was the same sensor used in Sony’s F3. The nature of the sensor has nearly eliminated rolling shutter, moire, and aliasing effects. The camera can record internal 1080/60p slow motion and it can output 4:2:2 via the HDMI to an affordable external recorder like an Atomos Ninja, thus offering up-to 220mbps ProRes recording. PLUS you still get a free Metabones EF adapter with the purchase so all of your Canon lenses will be fully functional. Post by Eric C. Petrie

Sony FS100