Sony Updates F5 with Lower Price Bundles

Hello, This isn’t breaking new news as these packages prices have been running since about May but I thought it was worth re-posting as it seems many people to have not heard of this. There are a couple of great bundles on Sony F5 running right now.

For $12,995 you get
Sony F5 camera w/ 4K firmware all updated
Sony LCD Viewfinder
Sony VCT baseplate/shoulder pad
Sony SxS card reader
Davinci Resolve 12 full copy
OR for $13,995 you swap out the Sony LCD viewfinder for the extremely nice OLED viewfinder.
We’ve had a version of these kits running since last fall but previously it included a Sony a7SII camera body, a $3,000 value, but the price of those kits was $16K and $17K respectively. In May they removed the a7SII body from the kit and simply added $3,000 of additional savings instead, bringing the prices to the current $13K and $14K respectively.

Additionally, we’re offering 0% $0 down financing for 24 months on all Sony F5 and F55 kits. The F5 kit w/ the LCD viewfinder would come to $542 a month over 24 months. Or you can chose 36 month financing at about 6.5% interest, which is about $389 a month over 36 months.

Depending on what you are looking for in a camera and how you are intending to use it there are several possible advantages when compared to the Fs7. Now that the price difference between the Fs7 and F5 is significantly less some may consider spending the extra money to move to the F5.

Apply for Sony Financing here, shop the F5 bundles here

Sony F5 OLED Bundle

New Products From Blackmagic Design at NAB 2016

As they always do Blackmagic Design has announced a whole bunch of new products at NAB. Over 16 new models to be exact. I’ll touch on a few here.

FROM BLACKMAGIC: URSA Studio Viewfinder: The Blackmagic Studio Viewfinder completely transforms the URSA into a professional studio camera. It looks amazing and it simply plugs into where the normal viewfinder would connect on the front of the camera. The ergonomics of the viewfinder were designed for maximum comfort which is vital when working on shoots where the camera team can be standing for hours at a time. When we designed this viewfinder the number 1 feature we worked on was to make the best articulated mounting we had seen on any viewfinder at any cost. These joints have an amazing range of tension adjustment so you can set them to the perfect resistance you need. So what this means is you can pan and tilt the viewfinder to the position you need, which is vital when the camera is high up and you need to tilt it down. There are knobs for controlling brightness and contrast and also a knob for focus peaking so you can set the level you need. There’s a menu dial for navigating viewfinder settings, plus 3 assignable function buttons. There is a sun shield included and a tally indicator under the sun shield as well as above the sun shield for the camera operator.

FROM BLACKMAGIC: Video Assist 4K: This new model Video Assist 4K lets you add a bright 7 inch monitor and broadcast quality recorder to any SDI or HDMI camera. By adding a Video Assist to a DLSR camera you can get a nice large screen that ensures you get perfect focus every time. Video Assist has built in focus aids such as focus peaking and focus zoom. You can also use the histogram to help set exposure. Because Video Assist has built in recorders, you can bypass the low quality video files or even tape based recorders in many cameras. The Video Assist uses high quality ProRes and DNx recording, so you get great quality and full compatibility with all editing software. You also get much longer recording times because Video Assist 4K features 2 SD card slots, so you can change cards while recording.

FROM BLACKMAGIC: URSA Mini Full Operating System User Interface 2: Next we are going to be demonstrating a whole new user interface for our URSA Mini cameras. The most visible part of the new URSA Mini operating system is the user interface of the camera and it’s now much faster to use and has also been totally redesigned. Now touching any setting on the LCD lets you directly adjust that setting without going into menus. A good example is lens control. Now you can just select iris and step though the F stops, or just slide the iris open and closed with your finger on the LCD. If you want to adjust audio level then just touch the audio meters and now you can change levels and if you rotate the audio knob, the adjustments are also displayed automatically. This new operating system adds a lot of intelligence to the camera as well. A good example of this is shutter angles. Setting shutter angles to eliminate flicker from lighting can be tricky, but now settings are recommended to eliminate flicker from lighting. You can still set any angle you want, but there are also recommendations that calculated for you. It recommends angles when you over or under crank the frame rates.

All of these great new things from Blackmagic Design are coming soon!

URSA Studio Viewfinder

Incredible New Sony F5 Package Includes a7SII Camera, Viewfinder, and More.

We’ve partnered with Sony and unveiled one of the most aggressive and interesting packages on the F5 CineAlta camera, ever. The going price on the PMW-F5 camera body has always been $16,490…. until now! We’re excited to announced a promo called the “Production Crew” bundle.

The “Production Crew” bundle sells for $15,995, or can be financed for $0 down and 0% interest over 24 months for $667 a month. Included in this bundle is the F5 camera body with the internal 4K recording firmware. Also included is an NEW a7SII camera body, the LCD viewfinder for the F5, the shoulder pad/VCT tripod mount for the F5, an SxS card reader, and a full copy of Davinci Resolve 12.

We’re essentially providing the viewfinder, the shoulder pad, the a7SII camera, and the rest for $500 less then the camera body before. This all adds up to thousands of dollars of savings.

The price of $15,995 is surely no coincidence (hello C300mkII). If you prefer to upgrade the viewfinder to the amazing OLED viewfinder its only an additional $1000, making it $16,995.

This is truly the best time to be looking into a Sony 4K camera, specifically the F5. For more details on financing options please contact me. Let me know if you have any questions at all. Thank you very much.

Here’s a quick breakdown with a bit more detail.

The previous pricing of the individual components would have gone as follows:

PMW-F5 camera body $16,490
VCT-FSA5 ENG shoulder pad/VCT baseplate $975
DVF-L350 LCD viewfinder $3,230
CBK-Z55FX 4K recording ‘upgrade’ key $998
SBAC-US30 SxS USB reader $319
TOTAL: $22,012

NEW F5 ‘Production Crew’ package price: $15,995, ($6,017 less then above total)
Also includes an a7SII camera body and a full Davinci Resolve 12 copy worth, $2999 and $949 respectively. Combine the savings on the F5 package components, the a7SII, and Davinci and you’re looking at about $9,965 less then the same individual components would have run you prior to this package. If you add the OLED viewfinder the dollars saved actually increases as you’re only paying an extra $1,000 for the upgrade but the regular price of the OLED is $4,930, normally a $1,700 upgrade over the standard LCD.

With nearly $10,000 in total package savings the F5 is now positioned to be one of the greatest sub-$20K cinema cameras options on the market. You can finance the F5 over 24 months at 0% for only $667 or $479 over 36 months. Apply for Sony Financial Services here. Buy the F5 + a7SII combo bundle on-line now.

F5 Production Bundle.001

Zacuto Reveals Recoil Rigs for Sony FS7 CineAlta Camera

With this First Look video of the Sony FS7, Zacuto shows us how this camera can be used with the new Recoil system. Using just a few elements, you can turn your Sony FS7 into a Recoil rig that offers true balance and camera control for the cinema verite style set up. The camera is wonderful but it’s important to understand that when a shoulder pad is in the back you are holding the camera up, not operating a balanced camera. Moving the camera back causes some issues because you need to move the grip and EVF forward. Watch and see how we can solve these issues in various ways. Post by Eric C. Petrie

 

First Look at the Sony Fs7 from Zacuto from Zacuto on Vimeo.

Now Taking Pre-Order on Zacuto Gratical- Discount

At NAB 2014 Zacuto first showed they’re new electronic viewfinder called the Gratical. The grammatical, simply put, is a high-end production caliber monitor in an EVF format. it has every feature you could possibly expect from a high end field monitor, scopes, LUTS, camera date, focus assist, exposure assist, the list literally goes on and on. Oh, and its a native 1280×1024 OLED so the image quality is insane.

The Gratical HD is scheduled to start shipping in January for $3,800. Right now I’m offering a pre-order discount of $200, getting the unit price down to $3,600. Thats still a lot for a viewfinder but with the range of options this finder has it will be able to attach to any camera on the market today and most likely any camera thats going to be coming on the market for years to come. Post by Eric C. Petrie