Buy the Sony A7s From Us & Get the Best Price

Even though we like DSLRs and we know a lot of our customers use them we don’t normally sell a lot of DSLR equipment. This is typically because most DSLRs are sold through their respective companies consumer photo divisions, not through their broadcast and industrial divisions. It’s harder then you would think to get two different divisions with in Panasonic or Sony to talk to each other.

Luckily, Sony had the foresight to know that the A7s was being targeted at a more niche group, mostly of professional video acquisition people. Sony has partnered with their CineAlta dealers and has requested that we distribute this camera as part of their CineAlta line. And if you’ve ever played with the camera you would know why. The A7s features S-Log2 dynamic range, 120fps over-crank, XAVC-s 50mbps codec, and a photo-size Full Frame sensor. These are incredibly powerful tools, most of which you would typically find in a true professional camcorder.

We have the A7s in-stock today. We sell the Sony A7s and a lot of the higher end Sony lenses in both the E & A-mount series. We’re very familiar with the advanced video features and deep video menus in this camera because their so similar to what we know from the FS700. And we know the 4K workflow. We’ll be selling the Atomos Shogun 4K recorder that has been designed specifically with this camera in mind. We’ve been working with 4K ProRes capture for years now, beginning with the Canon C500+AJA Ki-Pro Quad. We have a demo model of the A7s. Come on in and try it out.

Other then our knowledge and experience why else would you buy a Sony A7s from us? We also sell the Atomos Shogun and Odyssey 7Q 4K recorders We’re familiar with how they will work together and we always guarantee the best price on these 4K recorders.


Sony A7s: Now Taking Pre-Orders

We are extremely excited to announce that we will be selling the forthcoming Sony A7s 4K photo-full-frame SLR-type camera. This is a very exciting new camera that, while technically not an SLR, features a full frame sensor capable of extreme low light capture. The camera has a max ISO in video mode of 409,600. That number is crazy big. To put it in perspective thats about 5x more sensitive then the class-leading Canon EOS C100. Sony has custom designed this sensor to offer premium video quality at 4K resolution. Because it is only a 12 mega pixel sensor it has virtually no aliasing effect when shooting in 4K. The relative low pixel count (compared to many 24+ mega pixels DSLRs) and the sensors large surface area allow all the photo sites to be bigger. Thus it is more sensitive in low light and picks up more detail on every pixel.

The A7s does not record 4K internally. Rather, it has already been shown featuring the Atomos Shogun 4K HDMI recorder. Atomos and Sony partnered early in the development process so that these tools would fit together naturally. The A7s also features an optional XLR module that can provide 2-channel balanced phantom power audio with hard gain control.

We are currently taking pre-orders for the A7s and the Atomos Shogun. The A7s will sell for $2,498 body only. The Atomos Shogun will sell for $1,989. To pre order with us give us a call at 503-780-6293 or send us an email at . It’s also worth noting that we will not only be caring the A7s but also the full line of pro Sony A-series and E-series SLR bodies and lenses.

Post by Eric C. Petrie



The 4K SLRs Continue: Sony’s A7s

Sony has announced their hotly anticipated A7s SLR camera. This is a retooled version of their existing A7 SLR camera, now optimized to be a 4K video tool. The camera offers several compelling features. Sony has lowered the resolution of full frame 35mm photo sensor to 12 million pixels. Why? Two reasons. This allows the sensor to generate a 4K signal with minimum “pixel skipping” thus virtually eliminating moire that often plagues photo sensor when used for video. This increases the perceived detail and sharpness of the images. The other effect of having less pixels on the sensor is it allows for the sensor to be far more light sensitive. The A7s can shoot video at up to ISO 409,600. That’s almost 5x higher then Canon’s industry leading ISO 80,000 on the C-series cameras.

The camera can record XAVC-S, 50mbps, 4:2:0, 8-bit, Long-GOP 1080/60p & 720/120p internally to SDHC memory cards. It can output 4:2:2, 8-bit, 30p 4K UHD resolution video from it’s HDMI port. Got that, internal recording is 1080p, 4K is available via live HDMI output only. The other big key spec is it features S-LOG2 color space. That’s amazing and unheard of in a camera of this price and configuration. The camera also offers standard AVCHD internal recording as well. There is also an XLR attachment module. Currently Sony has not released the exact pricing but it is speculated to be around $2,500 for the body. Availability is unknown. Post by Eric C. Petrie 

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Canon EOS 1DC 4K DSLR Price Drop: Now $9,999

Starting today we’ve cut the price of the EOS 1DC 4K DSLR. Now you an pick up this amazing camera at the lowered price of $9,999. This is not a mail-in rebate, gift card, or coupon. It’s just our off the shelf price. Finance this camera at 0% over 24 months and pay about $415 a month. The financing process is easy and we typically have customer approval in less then 24 hours. The EOS 1DC is IN STOCK today in Portland for $9,999. Post by Eric C. Petrie

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Great Real-World Casual 5D v. C100 Comparisons

Good camera comparisons are tough to find. Part of this is we are all looking for something a little different in a comparison. While i enjoy diving in to the technical nitty-gritty i also really appreciate when someone does a non technical comparison. A lot of people out their just want to take the camera our of the box, not worry too much about image profiles and those types of things, but still come away with great images. Here are two non-scientific side by side comparisons between the Canon EOS C100 cinema camera and a 5DmkIII DSLR. I’m a firm believer in there being an appropriate time for every tool. DSLRs are great tools that have their place. But when it comes down to getting the best quality image a lot of people don’t realize what the difference is between a 5D and a C100. Hopefully these videos will show them. Here is a great 90 second video that is mostly people shots. This video features mostly outdoor shots and does a really nice job of highlighting the dynamic range difference as well as the detail difference. Right now you can get a C100 for $199 a month for 24 months. And check out all of the Cinema EOS products at the Cascade Mt. Video Show on February 26th.

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Professional Video DSLR Trade-In Program

We are excited to announce our DSLR trade-in program. This program has been designed specifically to help people step up from DSLR shooting and into a cinema camera. Now through the end of the year we’re offering to take you’re DSLR off your hands in exchange for the purchase of a qualified cinema camera.

If you’ve got an EOS 5DmkIII we’ll give you $1,300 trade in cinema credit. For an EOS 5DmkII or an EOS 6D we’re offering $800 cinema credit. If you have an EOS 7D your cinema credit will be $500. Finally an EOS 60D will net you $300 cinema credit.

We’re accepting trade-ins for the direct purchase of a qualified cinema cameras from top manufactures.

*The trade-in credit on your cinema camera is not guaranteed. Camera must be deemed to be in resellable condition by Professional Video.

The Future of DSLRs Might Not Be Good

Seven years ago no one could have predicted how the camera landscape would have shaped itself. On the consumer masses end of the scale the most popular camera in the world istn’ a camera at all, its a phone. The push for higher and higher image quality has taken a backseat to mobile sharing and speed of access. The “good enough” point for many consumers seems to have been reached in terms of technical specifications. On the opposite end of the scale full feature films are shot on DSLR cameras. The digital cinema revolution was inching along slowly year by year until a camera called the 5DmkII made it possible for any one to have a digital cinema camera at any price point. Companies like Panasonic and Sony don’t even sell many sub-$5k camcorders any more because if you’re in that price range you probably will just use a DSLR.

But whats next? What does all of this mean for the future? And does any of this give us enough information to predict what the camera landscape will look like in 5 years? One man thinks so and in his strongly opinionated editorial he doesn’t think the future looks very bright for DSLR cameras. Read the full article now. Post by Eric C. Petrie


A “Real World” Perspective On Blackmagic Pocket

The Blackmagic series of cameras, the Cinema, Pocket, and Production, have put no wrinkles in the camera world. Some people see them as creating a revolutionary and disruptive force that will push large manufactures to adapt. The video in this link is produced by Dave Dugdale. His website is called Learning DSLR Video. He is a self-proclaimed “advanced amateur”. His video on the Blackmagic Pocket is an interesting watch because he takes a very “every-man” approach to the camera with out getting overly analytical or technical.

The video primary focuses on the pros and cons when compared to shooting a 5DmkIII. But he also does some slight comparison to the Red Epic. There’s a few points to keep in mind. First, almost everything he says about the Pocket is equally applicable to the other Blackmagic cameras as they all run the same menu software. Second, even though he’s using the 5DmkIII, almost everything he says could be applied to any DSLR.

The basic summary of the video is that the Blackmagic cameras have huge downsides that need to be considered but there is a high potential upside. He talks about how he’s not a professional colorist and has yet to undergo any color training and because of this he was only able to get the image quality to match or exceed his 5D about 50% of the time. But when he was able to nail the color correction he could clearly exceed the 5D image quality. Other problems, his focus was off a fair amount because of the poor quality of the LCD combined with virtually no focus assist features. You can’t reformat cards in the camera so if you forget to format before the shoot you’re outta luck. You can’t delete files in the camera so you better not have any bad takes. The battery only lasts 45 minutes, he recomends buying 5-7 of them. At $40 each that’s $280 of batteries. The camera has a high frequency audio issue when using the internal mic.  There are no assignable buttons, nor any button control for ISO or white balance. Because ISO and white balance are menu driven you can’t be shooting and in real-time adjust those settings to see if they are correct. You have to dive into the menu, adjust, go back to the camera, and hope you got it right. There is no audio gain meters, the camera doesn’t display how much recording time is left on the card, and when you power off a lot of your settings are lost and returned to defaults. Watch the video here. Post by Eric C. Petrie

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4K Shoot Out: F55, C500, 1DC

This week we’ve got an impromptu shoot out happening. A customer of ours is deciding what 4k tool to add to his mix so we scheduled a shoot out with the Sony F55, the Canon C500, and the Canon 1DC. Then we though “why not let everyone benefit from having this gear here and ready to analyze.” So on Thursday August 22nd and Friday August 23rd we’re going to have these three cameras hooked to broadcast monitors, staged around a lit scene, and ready for critical analysis. If you’re debating any of these choice or you just like to look at fancy toys come on down and check it out. If you have a shoot out you’ve been dying to see let us set it up for you. Did you know we can arrange almost any demonstration you’d like? That’s what we’re here for. Give us a chance to earn your business. What cameras do you want to see side by side? Post by Eric C. Petrie

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Canon Show EOS 70D, New Sensor Technology

Canon has revealed the EOS 70D. This camera takes the place of the EOS 60D in the 10D, 20D, 30D, 40D, 50D, 60D advanced amateur photo line. Even though these cameras have been aimed at mid level still photographers they are often favorites of video shooters because they tend to be used to showcase new technology first. In the case of the 60D it was Canons first video DSLR to offer a rotating swivel LCD, very useful for video. Now with the 70D Canon is showing a new sensor technology. The individual pixels are literally split in two and used for phase detection auto-focus. This increases live-view/video autofocus capabilities immensely with out having to use a translucent mirror or electronic viewfinder like other DSLR companies have done. For most of us who work primarily with moving images the implications of such a technology are clear. Imagine a camera like a C300 with quick responsive autofocus that didn’t hunt, but more like an SLR snapped into focus and locked in on its target. That’s a world i want to live in that world.

NOTE: Professional Video does not sell DSLR (except the EOS 1DC) camera bodies. We do sell all of the accessories that people need to use these as video tools including lenses, audio interface, microphones, follow focus, LCD monitors, viewfinders, support, and more.