Alex Buono’s Art of Visual Story Telling Returns to the Northwest

The Portland-area native Alex Buono is bringing his Visual Storytelling 2 Tour back. It will expand your filmmaking abilities by immersing you in an all-day learning experience about the principles of Visual Style and Subtext. From his fast-turn around schedule as the DP of the SNL Film Unit to his role as the Co-Director/DP of the new IFC comedy series Documentary Now!, Alex is constantly challenged to recreate different looks. In this workshop, Alex will share his approach to shooting distinct visual styles with hands-on demonstrations that utilize attendees as the crew. By understanding the visual patterns for different film genres and how to manifest each style through both lighting and camerawork, you will harness the power of visual cues for your own projects.

The AVS2 tour is coming through Seattle on August 1st and through Portland on August 4th. For full ticket and registration information visit the website now. We had the pleasure of sponsoring Alex’s tour 2 summers ago in both Seattle and Portland. It was an amazing all day experience that we were lucky to be a part of once. Our excitement is through the roof to be a part of it again. Along with key sponsor Canon, Professional Video is the primary local sponsor for both of the Northwest stops, in Seattle and Portland. Visit the site to learn more details and to see the full list of pricing options and reserve your seat take a look at the registration page now. Use our EXCLUSIVE promo code AVS2LD to save money.

Alex Buono

4K For a Day Giveaway Winners

We’ve finally picked our winners of the 4K for a Day Giveaway contest. If you won you’ve been contacted by now. People who attended the Art of Visual Storytelling tour had the oppotunity to enter a drawing. The prize was the use of a Canon EOS C500 4k camera equipped with the AJA Ki-Pro Quad 4k recorder, a Canon cinema prime lens, and a full rod system with matte box and follow focus from Redrock Micro. This was all gear that Alex Buono featured during his workshop. The gear has a sales value of $40,000 and a single day rental rate of $900. Stay tuned to Professional Video news for more chances to win sweet prizes. Post by Eric C. Petrie


Art of Visual Storytelling Tour Seattle

After making the three hour haul north I attended the Alex Buono Art of Visual Storytelling tour. I was lucky, this was my second showing in four days. This time i was determined to pick up more the of the presentation and workshop. Professional Video and Canon stood arm in arm inside the presentation haul, which was a nice change of pace from the Portland show where sponsors had to be outside due to space. I also got to speak length with the team from Freefly (better known these days at Movi). They are based in Seattle and had a whole presentation of their own.

Getting a chance to take in the whole show was great. The people who put the show on must have said to themselves “How do we condense film school into 12 hours? If we were able to do so what kinds of informaiton would be key for people to know”. The day started off with a short bio of who Alex is and why he might be worth listening to. After the introduction we went into a conversation about basic technology terms that we would need to know as a knowledge foundation. This included talking about what resolution is, what color sampling is, what compression is, what a picture profile is, and looking at real world examples of how these technologies affect us as content creators. We then transitioned into the lighting workshop. We spent a few hours working on different kinds of lighting situations and learning different ways to tackle them. After the lighting workshop we transitioned back into a technology driven conversation. We talked about 4K, RAW video, different types of compression, different methods of acquiring footage. This was an in-depth conversation that included pre, production, and post considerations. We went over in-depth scenarios for post production workflow based on how you decide to acquire. Then the Movi workshop took place. Those guys took the stage for a while and we talked about the current state of camera movement technology. After that there was a DSLR specific workshop. Talking about how, when, and why a DSLR is the right choice. Of course the pros and cons of such choices were gone over. There was also a semi technical conversation about how to mitigate some of the DSLR limitations. After that was a strict cinematography conversation. Very in-depth. Starting with what elements go into creating a picture with a camera, shutter speed, aperture, lens focal length, image plane size, ISO, depth of field, perspective, and more. Alex spoke of why each of these elements must be considered and what impact the will have on your finished product. The night concluded with some good old fashioned film analysis. We took a look at the works of Wells, Kubrick, Wes Anderson, PT Anderson, Fincher, Tarantino, and more. We analyzed space, shapes, perspective, depth and more. It was a film geeks dream. Check out photos here. Post by Eric C. Petrie


Art of Visual Storytelling Tour Portland

I spent the day at the Art of Visual Storytelling Tour here in Portland. What an amazing show. It was so good to see over 100 local Portland area video professionals gather together to hone their skills. I saw people who where very new to the art, perhaps just starting with their first DSLR, all they way up to seasoned industry pros who where just hoping to pick up a few tips and tricks and here how another pro gets his goals accomplished. We were there showing off the Canon EOS C500+AJA Ki-Pro Quad rig. Lots of people were interested in that camera or other Canon cinema cameras. We had nearly half of the attendies enter our “4K for a Day Giveaway” contest.

I only had a chance to hear about half of Alex Buonos workshop. Of the parts i heard my favorite things Alex said where: 1)You probably don’t want to work in RAW. Unless you have tons of time and budget for post production the advantages for 90% of video professionals arn’t going to be worth the trade offs.  2)4k has a lot of advantages, especially in post production where you can crop in on, say, an interview subject that only gave you one good angle. BUT if you’re shooting this weeks TV spot don’t waste you’re time with 4k, it’s never going to make a difference.  3)Since we’ve already established that most people probably don’t want to be working with RAW files don’t hack your DSLR to get RAW. Most people that are considering hacking their DSLRs are doing so because they’re on a tight budget. If you hack your DSLR and it croaks do you have the budget to replace it half way through your production? Since an EOS C100 isn’t that much more then a 5DmkIII that wold be a much more stable and reliable way to go. If you intend on doing some more demanding post get a ProRes recorder like the Atomos Ninja. These were all statements made by Alex, not Professional Video.

I’m going to make it my goal to sit in on more of the workshop in 3 days in Seattle. Please take a look at some of our pictures here. Post by Eric C. Petrie


Art of Storytelling Is Near: PVT Provides “4k for a Day Give-Away”

Alex Buono’s The Visual Art of Storytelling digital cinematography tour is almost here. Professional Video is a key sponsor of the event in Portland and Seattle. We’re the only full-line digital cinema equipment dealer in the Northwest. We’ll be at the event showing products like the Canon 4k C500, Redrock Micro support systems, Blackmagic Design Cinema cameras, and much more.

We’re also excited to announce the “4k for a Day Give-Away”. Throw your business card into the hat and win a free rental of the Canon EOS C500 complete with AJA Ki-Pro Quad 4k recorder and Canon cinema prime lens. This package has a sales value of $35,000 (must have liability insurance to qualify). A days rental would normally run about $900, including the lens. You can schedule this rental whenever you’d like. Just one more way we’re hoping to spice up the Visual Storytelling tour. Post by Eric C. Petrie



The Art of Visual Storytelling Film Education Tour is Almost Here

We are now less then 4 weeks away from the Art of Visual Storytelling tour. This is an incredible and unique opportunity to learn today’s latest digital cinema techniques from a D.P. that lead the way when DSLR production was still a novelty. Professional Video is a key sponsor in Portland and Seattle. Join us and our local friends Koerner Camera, Pro Photo Supply, and Glazers Camera. Click here for registration, pricing, and details. Post by Eric C. Petrie