Vincent Laforet Directing Motion Tour Recap

Thanks to everyone who made it out to the Directing Motion tour in both Portland and Seattle. It was a great event. Professional Video was the official equipment sponsor for the Northwest stops. We brought out great manufacturers like Atomos, Freefly MoVI, and Canon. The event was full of critical film analysis. It also featured opportunities for audience members to crew several scenes and to watch a reenactment of how a scene from a modern network drama is shot. Please keep in mind that fantastic events like these are only possible with the support of local companies like Professional Video. We’ll have photos from the event on our Flickr page soon.

Post by Eric C. Petrie

Screen Shot 2014-04-29 at 3.11.22 PM

Art of Visual Storytelling Tour Seattle

After making the three hour haul north I attended the Alex Buono Art of Visual Storytelling tour. I was lucky, this was my second showing in four days. This time i was determined to pick up more the of the presentation and workshop. Professional Video and Canon stood arm in arm inside the presentation haul, which was a nice change of pace from the Portland show where sponsors had to be outside due to space. I also got to speak length with the team from Freefly (better known these days at Movi). They are based in Seattle and had a whole presentation of their own.

Getting a chance to take in the whole show was great. The people who put the show on must have said to themselves “How do we condense film school into 12 hours? If we were able to do so what kinds of informaiton would be key for people to know”. The day started off with a short bio of who Alex is and why he might be worth listening to. After the introduction we went into a conversation about basic technology terms that we would need to know as a knowledge foundation. This included talking about what resolution is, what color sampling is, what compression is, what a picture profile is, and looking at real world examples of how these technologies affect us as content creators. We then transitioned into the lighting workshop. We spent a few hours working on different kinds of lighting situations and learning different ways to tackle them. After the lighting workshop we transitioned back into a technology driven conversation. We talked about 4K, RAW video, different types of compression, different methods of acquiring footage. This was an in-depth conversation that included pre, production, and post considerations. We went over in-depth scenarios for post production workflow based on how you decide to acquire. Then the Movi workshop took place. Those guys took the stage for a while and we talked about the current state of camera movement technology. After that there was a DSLR specific workshop. Talking about how, when, and why a DSLR is the right choice. Of course the pros and cons of such choices were gone over. There was also a semi technical conversation about how to mitigate some of the DSLR limitations. After that was a strict cinematography conversation. Very in-depth. Starting with what elements go into creating a picture with a camera, shutter speed, aperture, lens focal length, image plane size, ISO, depth of field, perspective, and more. Alex spoke of why each of these elements must be considered and what impact the will have on your finished product. The night concluded with some good old fashioned film analysis. We took a look at the works of Wells, Kubrick, Wes Anderson, PT Anderson, Fincher, Tarantino, and more. We analyzed space, shapes, perspective, depth and more. It was a film geeks dream. Check out photos here. Post by Eric C. Petrie


Art of Visual Storytelling Tour Portland

I spent the day at the Art of Visual Storytelling Tour here in Portland. What an amazing show. It was so good to see over 100 local Portland area video professionals gather together to hone their skills. I saw people who where very new to the art, perhaps just starting with their first DSLR, all they way up to seasoned industry pros who where just hoping to pick up a few tips and tricks and here how another pro gets his goals accomplished. We were there showing off the Canon EOS C500+AJA Ki-Pro Quad rig. Lots of people were interested in that camera or other Canon cinema cameras. We had nearly half of the attendies enter our “4K for a Day Giveaway” contest.

I only had a chance to hear about half of Alex Buonos workshop. Of the parts i heard my favorite things Alex said where: 1)You probably don’t want to work in RAW. Unless you have tons of time and budget for post production the advantages for 90% of video professionals arn’t going to be worth the trade offs.  2)4k has a lot of advantages, especially in post production where you can crop in on, say, an interview subject that only gave you one good angle. BUT if you’re shooting this weeks TV spot don’t waste you’re time with 4k, it’s never going to make a difference.  3)Since we’ve already established that most people probably don’t want to be working with RAW files don’t hack your DSLR to get RAW. Most people that are considering hacking their DSLRs are doing so because they’re on a tight budget. If you hack your DSLR and it croaks do you have the budget to replace it half way through your production? Since an EOS C100 isn’t that much more then a 5DmkIII that wold be a much more stable and reliable way to go. If you intend on doing some more demanding post get a ProRes recorder like the Atomos Ninja. These were all statements made by Alex, not Professional Video.

I’m going to make it my goal to sit in on more of the workshop in 3 days in Seattle. Please take a look at some of our pictures here. Post by Eric C. Petrie


Recapping Sony F5 & Fujinon Cabrio Exhibition

A big thanks to all the people that came out to see the Sony PMW-F5 cinema camera with the awesome Fujinon Cabrio 19-90mm T1.9 cinema lens with servo zoom motor. We gave away literally thousands of dollars in discounts on Sony cinema products. Of course we also gave a way a fair amount of pizza and beer as well. Check out some of our photos here. Post by Eric C. Petrie

Lens camera